Apple Music Secures Super Bowl Sponsorship

Ending Pepsi's Decade-Long Reign

Halftime Show Partnership Unveiled

Apple Music has emerged as the new sponsor for the Super Bowl Halftime Show, replacing Pepsi, which has held the title since 2013. The partnership will debut at Super Bowl LVII on Sunday, February 12, 2023, in Glendale, Arizona.

Pepsi's departure marks the end of a significant era in Super Bowl sponsorship. The beverage giant had become synonymous with the event, utilizing the platform to showcase its products and iconic advertising. Apple Music's entry into the scene signals a new chapter for the halftime show, raising expectations for innovative and exhilarating performances.

The partnership between Apple Music and the NFL extends beyond the halftime show. The streaming service will also become the official sponsor of the Super Bowl Pregame Show and the NFL's Apple Music Super Bowl LVII Halftime Show Press Conference.

Conclusion

Apple Music's sponsorship of the Super Bowl represents a major shift in the entertainment industry. The move underscores the growing influence of streaming services and the convergence of technology and sports. With its reputation for delivering high-quality music and exclusive content, Apple Music will undoubtedly bring a fresh perspective to the Super Bowl experience, captivating millions of viewers worldwide.

Cnn

Vulture